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Service · Cold Calling & Appointment Setting

Cold calling & appointment setting, done for you

Trained U.S.-based SDRs dial your target list every day, hold real conversations, qualify every lead to your ICP, and book meetings straight onto your team’s calendar. You get the booked meetings — without hiring, ramping, or managing a calling team yourself.

U.S.-based SDRs · verified direct dials · every call logged in HubSpot & LeverBench
The service at a glance
You
Get booked, qualified meetings — we handle the dialing
Live
Decision-maker contact rate — our floor, tracked in LeverBench
2–3wk
To your first booked meetings — not after a long ramp
People, data, technology, and management — one managed service.
What it is

A complete cold-calling function — not a dialer, not a script

Cold calling and appointment setting is our core managed service: a trained SDR working your list on the phone every day, with the data, coaching, and reporting behind them to make the dials actually convert.

Most teams treat cold calling as a volume problem — more dials, more lists, more pressure. We treat it as a system. A dedicated U.S.-based SDR is trained on your category, your offer, and your objections, then works a verified, direct-dial list built to your ideal customer profile. Every conversation is coached, and every lead is qualified against BANT and your ICP before it ever becomes a meeting.

The result is appointment setting you can forecast: booked meetings that show up, with a buyer who has budget, authority, a real need, and a live timeline — handed to your closer with the context to win the room. And because every dial, connect, and booked meeting is logged in HubSpot and scored in LeverBench, you see exactly what’s working, in real time, instead of a monthly activity dump.

What you actually get

✓
A dedicated, trained SDR — not a shared call center or a robo-dialer.
✓
A verified, direct-dial target list built to your ICP with our proprietary data-quality engine.
✓
Every lead BANT-qualified before it becomes a meeting on your calendar.
✓
Live reporting in LeverBench — every dial to booked meeting, in HubSpot.
✓
Biweekly strategy with a dedicated Account Manager to tune the whole engine.
What’s in the service

Everything a cold-calling program should include

One managed service covers the full motion — from building the list to putting a briefed meeting on your calendar.

List building & verified data

We build and enrich your target list with our proprietary data-quality engine — real decision-makers with direct dials, refreshed as the market moves, not a stale scrape.

Trained U.S.-based SDRs

A dedicated rep coached on your category, script, and objection handling — a real caller who can hold a business conversation, not read a prompt.

BANT qualification

Budget, Authority, Need, and Timeline checked against your ICP on every lead, so your team only sits down with prospects who can actually buy.

Appointment setting

Confirmed meetings booked straight onto your calendar, briefed and handed to your closer — with reminders to keep no-shows down.

Live reporting in LeverBench

Every dial, connect, conversation, and booked meeting scored across five levers and attributed in HubSpot — visible to your RevOps team in real time.

Coaching & biweekly strategy

Call review and our Reframe model keep quality high as volume scales, and a dedicated Account Manager tunes targeting and messaging every two weeks.

The outbound edge

Why teams outsource cold calling to Cold Call Me

Hiring an in-house SDR takes months to ramp and needs daily management; a volume-first agency optimizes for dials, not booked, qualified meetings. We give you a trained team, verified data, and live reporting — accountable for appointments that show up.

 Cold Call MeIn-house SDRVolume agency
Time to first meetings2–3 weeks3–6 monthsVaries
Ramp & managementDone for youYou own itHands-off
Data & direct dialsVerified with our data engineYou source itOften stale
Lead qualificationBANT on every leadImproves over timeVolume-first
Reporting transparencyLive in LeverBenchYour toolingMonthly PDF
How it works

How the cold-calling program works

One system — the list, the dials, the qualification, and the coaching — pointed at your market, from kickoff to booked meetings.

We build the right list

We build and enrich a verified, direct-dial list to your ICP with our proprietary data-quality engine — real decision-makers, not scraped contacts.

We run your outbound

Your dedicated U.S.-based SDR dials every day with a script and objection handling built for your buyer, coached against a quality rubric.

We BANT-qualify every lead

Budget, Authority, Need, and Timeline — every lead is checked against these four criteria and your ICP before it ever becomes a meeting.

Meetings that show up

Confirmed, briefed, and on your calendar — with the context your closer needs, and reminders that keep no-shows down.

The proprietary framework

The 5 Levers of Outbound Success™

Every engagement runs on the same five levers — Data Quality, Lead Quality, Agent Activity, Messaging, and Methodology — instrumented end to end in LeverBench, so your revenue team sees the whole funnel, not a monthly activity dump.

1
Data QualityVerified, enriched, compliance-checked target data built to your ICP with our proprietary data-quality engine — refreshed as the market moves, so every dial reaches a real decision-maker.
2
Lead QualityEvery lead qualified to BANT and your ICP before handoff — your team only meets buyers with budget, authority, need, and a live timeline.
3
Agent ActivityTrained U.S.-based SDRs working your list at the disciplined daily volume the number requires — the dials and talk-time an enterprise program demands.
4
MessagingCategory-fluent scripts, objection intelligence, and our Reframe model — tuned every two weeks as the market responds.
5
MethodologyA Challenger-led approach coached on every call — consistent execution that holds quality as volume scales.
LeverBench · live funnel
Dialstracked
Live contactsour floor
Conversationscoached
BANT-qualifiedevery lead
Booked meetingson your calendar
Every dial to booked meeting, scored across five levers and attributable in HubSpot.
Pricing

Simple, transparent pricing

Pick the level of coverage you need. Every plan is U.S.-based, HubSpot-logged, and reported in LeverBench — the difference is dials, dedication, and hours.

Cost-Per-Call
$1.25per verified call
A low-commitment way to test outbound with verified activity only.
  • Shared U.S.-based SDR
  • Verified calls only
  • Every call logged in HubSpot
  • Great for a first pilot
Book a discovery call
Starter
$3,000billed monthly
A shared SDR running consistent daily volume against your list.
  • Shared U.S.-based SDR
  • 120–150 outbound calls / day
  • HubSpot setup & logging
  • Weekly summary reporting
Book a discovery call
Most popular
Growth
$4,500billed monthly
One dedicated SDR focused on your account, part-time.
  • 1 dedicated U.S.-based SDR (20 hrs/wk)
  • 150–200 outbound touches / day
  • BANT qualification on every lead
  • Live LeverBench reporting
  • Biweekly strategy with your AM
Book a discovery call
Accelerate
$8,500billed monthly
A full-time dedicated SDR at maximum coverage and volume.
  • 1 full-time U.S.-based SDR (40 hrs/wk)
  • 250–300 outbound touches / day
  • Priority data & enrichment
  • Written SLA & make-good
  • Weekly syncs with your AM
Book a discovery call
Every plan is a single predictable monthly fee — no per-lead pricing and no long-term lock-in required. Volume & term discounts available on 6- and 12-month commitments. Not sure which fits? We’ll scope it on the call.
The standard

The standard every campaign is held to

You get an operating model with real floors and full-funnel visibility — not vanity activity. Here’s what a Cold Call Me program is accountable to from kickoff.

What we commit toStandardHow it’s held
Live decision-maker contact rateOur floorDiagnosed across five levers in LeverBench
Leads BANT-qualified to your ICPEvery leadBudget, Authority, Need, Timeline — checked before any handoff
Time to first booked meetings2–3 weeksFrom kickoff — not after a long ramp
Pipeline reporting & attributionReal-timeEvery dial to booked meeting, visible to RevOps
See the model in a live campaign: one dedicated SDR booked 180+ qualified outcomes at a 35.8% decision-maker contact rate for a food & beverage brand. Read the case study →
The program

Every plan runs on the full system

People, data, technology, and management — pointed at your market, not a list of dials.

✓
A dedicated SDR team — trained on your category, script, and objection handling, not shared across a dozen accounts.
✓
Verified target lists — built and enriched to your ICP with our proprietary data-quality engine, so reps dial real decision-makers instead of stale data.
✓
Live reporting through LeverBench — every dial, connect, conversation, and booked meeting, visible in real time.
✓
Coaching & quality on every campaign — call review, objection intelligence, and our Reframe model keeping quality high as volume scales.
✓
A dedicated Account Manager — biweekly strategy alignment to tune targeting, messaging, and the account list as the market responds.
✓
Meetings delivered ready to close — confirmed, briefed, and handed to your closer with the context to win.
FAQ

Cold calling & appointment setting — questions

How much does outsourced cold calling cost?

Plans start at $1.25 per verified call for a shared SDR, and dedicated-SDR programs run from $3,000–$8,500 per month depending on hours and volume. Every plan is a single predictable fee — typically less than the fully-loaded cost of hiring, ramping, and managing an in-house rep.

Who actually makes the calls?

Trained U.S.-based SDRs coached on your category, script, and objection handling — a real caller who can hold a business conversation, not an automated dialer or an anonymous overseas call center.

How fast will we see booked meetings?

Most programs are booking qualified meetings within two to three weeks of kickoff — there’s no long ramp because the team, data, and system are already in place.

How do you keep appointments from being no-shows?

Every lead is BANT-qualified and briefed before it becomes a meeting, meetings are confirmed and reminded, and quality is coached against a rubric — so the appointments on your calendar are ones that show up and advance.

Do we get visibility into what’s happening?

Yes — every dial, connect, conversation, and booked meeting is logged in HubSpot and scored in LeverBench in real time, plus biweekly strategy alignment with a dedicated Account Manager.

What does “BANT-qualified” mean?

Before any lead becomes a meeting, we confirm it against BANT — Budget, Authority, Need, and Timeline — alongside your ICP. Your team only sits down with prospects who can actually buy, decide, have a real need, and are on a live timeline.

Related reading: more on B2B outbound & lead generation →

Get a cold-calling team that books meetings that show up

Tell us about your ICP and your pipeline goals. We’ll show you exactly how a cold-calling and appointment-setting program would run for your team.

Book a discovery call